Meta has launched a standalone AI assistant app, Meta AI, designed to compete with OpenAI’s ChatGPT and Google’s AI offerings. Unveiled at Meta’s inaugural LlamaCon developer conference on April 29, 2025, the app is built on Meta’s latest Llama 4 language model and is available for download on both Android and iOS platforms .
🔍 Key Features of Meta AI
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Voice-First Interaction: Meta AI emphasizes voice-based communication, allowing users to engage in natural conversations with the assistant.
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Personalized Experience: The assistant learns user preferences and context over time, providing tailored responses and advice.
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Cross-Device Continuity: Users can maintain conversations across smartphones, desktops, and Meta’s Ray-Ban smart glasses, ensuring a seamless experience .
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Discover Feed: A new feature where users can share and explore AI prompts created by others, fostering a community-driven environment .
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Social Media Integration: By linking Facebook and Instagram accounts, Meta AI enhances personalization using social media data .
🧠 Powered by Llama 4
Meta AI utilizes the Llama 4 language model, which is multimodal (supporting both text and image inputs) and multilingual. The model includes variants like Scout and Maverick, with a larger version, Behemoth, still in development .
🔒 Privacy and Security
Meta has introduced a “Private Processing” feature for WhatsApp, allowing users to interact with Meta AI securely and privately in the cloud. This optional feature ensures that neither Meta, WhatsApp, nor third-party entities can access user interactions during or after AI sessions .
🌍 Availability
The Meta AI app is currently available in select countries, including the United States, Canada, Australia, and New Zealand. While the app has been rolled out in Europe, its availability in other regions may vary .
