• Slide 1 of 51: When you're spending a lot of money on a top-end car you expect it to have some pedigree; branding count for a lot when buying most cars, but where supercars are concerned it's nothing less than crucial.In the past few decades very few new brands have emerged in the supercar arena and survived for any length of time – but dozens have come and gone having failed to make their mark. These are just some of those that didn't make it:
  • Slide 2 of 51: When it comes to exclusive supercars, few are rarer than the Monteverdi Hai. Just two were built, the cars designed by the late Peter Monteverdi, despite no formal training. Power came from a 7.0-liter Chrysler Hemi V8, tuned to give 456 HP and 180mph. With air-con, leather trim and power everything this was one luxurious supercar, but build quality wasn’t up to scratch and just two examples were made.
  • Slide 4 of 51: In the late 1970s there was a poster of this mad hypercar on every junior gasolinehead's wall. With its six-wheel layout and twin-turbo 8.2-liter Cadillac V8 hung out the back, it was one crazy monster of a car. Just two were built, each one supposedly capable of 200mph, although nobody ever got to verify this. One Six has been restored and is up and running in Europe; the other (the autoshow car) disappeared from view years ago and is reckoned to be hiding in the Middle East somewhere.
  • Slide 51 of 51: When the original Icona Vulcano was unveiled in 2013 at the Shanghai auto show it featured a 963 HP powertrain that consisted of a 800 HP V12 gasoline engine and a 162 HP electric motor. By 2015 this had been swapped for a supercharged 6.2-liter V8 supplied by General Motors and rated at 670 HP – but capable of being tuned to as much as 1000 HP.The other big change for 2015 was a move to titanium bodywork – the first car to feature such a construction. But since that 2015 outing we've heard nothing.
 When you’re spending a lot of money on a top-end car you expect it to have some pedigree; branding count for a lot when buying most cars, but where supercars are concerned it’s nothing less than crucial.In the past few decades very few new brands have emerged in the supercar arena and survived for any length of time – but dozens have come and gone having failed to make their mark. These are just some of those that didn’t make it:


For every supercar brand that has succeeded there have been plenty that have fallen by the wayside…

When you’re spending a lot of money on a top-end car you expect it to have some pedigree; branding count for a lot when buying most cars, but where supercars are concerned it’s nothing less than crucial.

In the past few decades very few new brands have emerged in the supercar arena and survived for any length of time – but dozens have come and gone having failed to make their mark. These are just some of those that didn’t make it: