Business Page Writer
By Nonso Agbodi
Moniepoint Microfinance Bank (MFB) has announced Nigerian international striker, Victor Osimhen, as its latest brand ambassador, unveiling him as the face of its new campaign titled Made for Your Progress.
The initiative, launched on Sunday, September 14, is aimed at deepening Moniepoint’s connection with everyday Nigerians by highlighting the resilience and ambition that drive personal and business growth across the country.
Empowering Dreams Through Finance
Speaking on the campaign, Moniepoint MFB’s Managing Director, Babatunde Olofin, said the project reinforces the institution’s long-standing mission of supporting people and enterprises that power Nigeria’s economy.
“At Moniepoint, we recognise that the dreams and ambitions of Nigerians—whether small business owners or individuals—are central to national development,” Olofin explained. “Made for Your Progress is not just a slogan. It is a pledge to give Nigerians the financial confidence, tools, and freedom to pursue their goals without fear.”
He noted that by celebrating customer stories and providing reliable financial services, Moniepoint hopes to strengthen its role as a trusted partner in the country’s fast-evolving economic landscape.
Osimhen as the Symbol of Progress
Osimhen, who recently sealed a high-profile €75 million transfer to Turkish champions Galatasaray, said his personal journey resonates deeply with Moniepoint’s message of growth and resilience.
“My career has always been about defying the odds and pushing forward, no matter the challenges,” the Super Eagles striker said. “That’s why I am proud to represent Moniepoint. They believe in every dream and are committed to supporting people to achieve theirs. This partnership isn’t just about me—it’s about inspiring millions of Nigerians to keep striving.”
He added that the campaign mirrors his own story of determination and progress: “Made for Your Progress is more than branding—it’s a promise of support and a statement of hope, and I am honoured to be its champion.”
Building on Innovation
Moniepoint has been expanding its footprint in personal banking since the launch of its consumer services in August 2023. The bank’s mobile app enables seamless transfers, bill payments, and airtime purchases, alongside debit cards that work across ATMs, POS terminals, and online platforms.
With over 10 million businesses already relying on Moniepoint’s infrastructure, the new campaign will showcase customer stories across multiple media platforms—demonstrating how digital banking solutions can make everyday life easier and more productive.
A Campaign Rooted in Everyday Success
According to the company, the “Made for Your Progress” campaign will run on both traditional and digital channels, featuring testimonials that reflect the diverse ways Nigerians are achieving growth—whether through entrepreneurship, personal milestones, or community impact.
By choosing Osimhen, widely regarded as one of Africa’s most inspiring footballers, Moniepoint seeks to embody the grit, determination, and progress that Nigerians identify with, both on and off the pitch.
