Tech News Assistant Editor
Tez Mukamba
Samsung Electronics is preparing to take a major leap in immersive technology with the debut of its first Extended Reality (XR) headset, scheduled for release on October 22nd. This device, developed under the codename Moohan in collaboration with Google and Qualcomm, represents Samsung’s official entry into the competitive XR space—where virtual reality (VR), augmented reality (AR), and mixed reality (MR) converge into one transformative experience.
A Market Ripe for Disruption
The XR sector, though promising, has struggled to expand beyond tech enthusiasts due to high costs, bulky designs, and a lack of engaging content. Meta’s Quest and Apple’s Vision Pro proved the potential of the technology but remained confined to niche audiences. Samsung aims to shift that narrative by addressing these shortcomings head-on with the upcoming Galaxy XR, a device positioned as the gateway to the AI-driven era.
What to Expect From the Galaxy XR
Samsung has confirmed that the Galaxy XR will be unveiled under the theme: “A New Era of Multimodal AI, A Wider World Opens.” The headset is expected to feature cutting-edge specs, including:
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Ultra-HD Display Power: Dual 4K micro-OLED screens delivering a combined 29 million pixels, surpassing Apple’s Vision Pro in resolution.
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Next-Gen Processing: Powered by Qualcomm’s Snapdragon XR2+ Gen 2 chipset, optimized for high-performance XR experiences.
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Natural Interaction: Support for eye, hand, and voice controls, made possible through an array of cameras, infrared sensors, and four microphones.
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AI Integration: A dedicated button to summon Google’s Gemini AI, highlighting the device’s synergy with artificial intelligence.
Weighing approximately 545 grams, the Galaxy XR is lighter than Apple’s Vision Pro but slightly heavier than Meta’s Quest 3. Pricing is expected to start around $1,800, placing it competitively between Apple’s premium headset and Meta’s more affordable option.
Content Partnerships: The Missing Piece
One of the biggest hurdles for XR devices has been a shortage of compelling content. To counter this, Samsung has teamed up with Google and South Korea’s Naver. Notably, Naver’s streaming platform Chizik has been adapted into an XR-first application, allowing users to watch live broadcasts through the Galaxy XR.
The Bigger Picture
Industry experts predict that Samsung’s entrance could reignite momentum in a sluggish XR industry. According to MarketsandMarkets, the global XR market—valued at $37.9 billion in 2025—is expected to more than double to $84.8 billion by 2029, growing at an annual rate of 28.3%.
With the Galaxy XR, Samsung isn’t just unveiling a device—it’s staking a claim to the future of immersive technology, where digital and physical worlds merge seamlessly.
