By Gloria Nosa
In a signature display of confidence and flair, President Donald Trump has launched a new luxury perfume to celebrate his recent electoral victory, further cementing his status not only as a political powerhouse but also as a master of branding. The fragrance, aptly named “Victory by Trump,” was unveiled during a glamorous ceremony at the White House Rose Garden, just days after his official re-election declaration.
“Victory isn’t just about votes—it’s a statement,” President Trump said at the unveiling. “This fragrance captures the spirit of winning, the scent of success, and the power of never giving up.”
A Presidential Fragrance of Power and Patriotism
“Victory by Trump” is described as a bold and commanding blend of rich leather, smoky woods, fresh citrus, and deep musk—crafted to evoke strength, confidence, and patriotism. The bottle design features a golden eagle perched atop a miniature spire modeled after Trump Tower, symbolizing dominance and leadership.
The President’s team described the perfume as “the official scent of winners”, tailored for those who embody the Trump brand of boldness and ambition. The limited-edition fragrance is being released through luxury outlets and the Trump official merchandise store, with premium engraved bottles selling for $250.
Politics Meets Prestige Branding
This isn’t President Trump’s first foray into the fragrance market, but it is the first to be launched from the Oval Office. Analysts see the move as yet another example of Trump’s ability to blur the lines between political power and brand influence.
“No other president has ever launched a fragrance from the White House,” remarked a senior aide. “But then again, there’s never been a president quite like Trump.”
Mixed Reactions Nationwide
As with most Trump initiatives, reactions have been split. Supporters praised the perfume as a fitting tribute to a victorious leader who overcame media attacks and political opposition to return to power. Critics, however, questioned the appropriateness of a sitting president marketing personal products while in office.
Despite the controversy, Victory by Trump is already generating massive sales and social media buzz. The fragrance joins a long list of Trump-branded ventures that now include real estate, fashion, books, and now—presidential perfume.
With President Trump back in office and at the height of his political resurgence, Victory by Trump is more than a scent—it’s a symbol of a legacy that shows no signs of fading.
