By Arinze Uzo
Business News Correspondent
In a groundbreaking shift that redefines how people interact with the internet, Google has officially rolled out a new conversational search experience powered by advanced artificial intelligence. This major update transforms traditional keyword-based queries into dynamic, chat-like interactions—bringing a more intuitive, human-like feel to web searching. Dubbed the “Search Generative Experience” (SGE), the new system allows users to ask questions in natural language and receive responses that feel more like a conversation than a list of blue links. Instead of directing users to websites immediately, Google’s AI now provides synthesized answers drawn from multiple sources, complete with context, follow-up suggestions, and the option to ask deeper questions—all within the same chat thread. For example, instead of typing “best budget phones 2025” and clicking through a series of articles, users can simply ask, “What are the best budget smartphones this year for photography?” and receive an AI-curated summary, product comparisons, and even personalized suggestions based on user preferences. “This is the future of search—more helpful, more interactive, and more intelligent,” said Google SVP Prabhakar Raghavan. “We’re moving beyond static results to give people the ability to explore topics naturally, just like they would with a friend or an expert.” The conversational search experience is part of Google’s broader integration of generative AI into its core products, leveraging technologies similar to ChatGPT and Bard. It also aligns with users’ growing expectations for faster, more relevant, and more personalized answers in a world saturated with information. While the innovation promises convenience, it has also sparked debate. Some critics warn that funneling users through AI summaries could reduce traffic to independent publishers and disrupt the digital advertising ecosystem. Google, however, says it is actively working to ensure transparency, proper citation, and support for content creators in this evolving model. The feature is currently available in select regions and languages, with a global rollout expected over time. As the line between search engine and smart assistant continues to blur, Google’s new conversational interface could mark one of the most significant evolutions in internet navigation since the search bar itself.
