BMW Dee

BMW Dee

Dee has taken over BMW’s social media accounts to introduce itself, and there’s an official website to follow for future updates.

What is Dee? That’s a question being asked by folks who follow BMW on social media, because Dee has apparently taken over the company’s online presence. It started in the early hours of December 13, and after several posts on multiple BMW social channels, all we can say for sure is that Dee seems polite.

We can also tell you that this is some kind of official teaser campaign for BMW. At first, it had more than a few people wondering if the German brand had actually been hacked. Commandeering multiple social media channels at once would be a tall order, but to erase all doubt, BMW has an official Dee webpage that includes an invitation to subscribe for more updates.