Lakshan Madurasinghe Regional Lead Public Affairs, Communications and Sustainability Sri Lanka, Maldives, Nepal and Bhutan, Thamari Senanayake Director Communications and Sustainability Sri Lanka, Deepak Senthil Nath Managing Director of Coca-Cola Beverages Sri Lanka, Pankaj Sinha Managing Director of Coca-Cola Sri Lanka and the Maldives, Anoja Ratnasabapathy Country Marketing Lead Sri Lanka and the Maldives, Sara Kaur Coca-Cola, Director Communications India and South West Asia
Coca-Cola Sri Lanka is introducing ‘Large Returnable Glass Bottles’ (LRGB) named as the “Big Buddy Pack” with a new design and a refreshed look to enhance the experience and provide an affordable option to consumers.
The new Big Buddy Bottle is positioned to be both good for the pocket as well as the planet.
The Coca-Cola glass bottle possesses one of the most renowned shapes in the world thanks to its iconic contour fluted lines. It has been acclaimed globally as a design classic and celebrated in art, music and advertising for decades. The contour-shaped bottle will always be associated with Coca-Cola, but the company continues to innovate and evolve to meet its consumer needs.
As a total beverage company, Coca-Cola is providing more choices to consumers when selecting the type and size of packaging to suit their lifestyle and occasion. This will be the perfect companion for family mealtimes as it provides up to four glasses of refreshing Coke, Fanta or Sprite, which will be immediately available in the Western Province and other regions thereafter.
Managing Director of Coca-Cola Sri Lanka and the Maldives, Pankaj Sinha stated, “The Coca-Cola Company’s purpose is to refresh the world and make a difference. We offer responsible choices to our consumers by curating a portfolio of meaningful brands and flavours including reduced or sugar free options through a variety of convenient packaging sizes. The 750 ML Big Buddy pack is a major step in making the Company’s purpose come to life in Sri Lanka. Its affordable in these trying times and is differentiated with a unique refillable glass bottle, paper labels and aluminium cap.”
Managing Director of Coca-Cola Beverages Sri Lanka Ltd, Deepak Senthil Nath stated, “All Coca-Cola LRGB bottles are transparent, making the appearance sleeker and cleaner. They are more convenient for consumers to return after. With one bottle being able to be refilled multiple times, it makes glass bottles a re-useable form of packaging. The first batch of LRGB bottles will offer consumers a taste of Coke, Fanta and Sprite with more brands to be offered in LRGB.”
