Ecobank Nigeria has announced the appointment of Mr. Babajide Sipe as its new Head of Marketing and Corporate Communications.
An experienced Marketing & Brand Manager, Mr. Sipe’s multi-faceted career, which cuts across several fields, industries and regions within the country and abroad will come to play in leading and enriching the Bank’s Marketing and Communications efforts with in-depth expertise, top-notch creativity and an extensive breadth of value-adding networks.
A statement by the bank says Mr. Sipe’s appointment is part of a strategic move to revamp the Marketing and Corporate Communications department so that it can connect customers to greater value in banking and ensure that Ecobank’s innovative products are effectively articulated to the public, thereby actualizing its focus on driving innovative products and services.
Jide Sipe, who has over 14 years of experience in Public Relations, Media and Brand Management, comes to Ecobank from Heirs Insurance where he was Brand Manager.
Sipe was with GT Bank for over 13 years, working in the Corporate Communications Unit as the Head of Media Relations, and later as head of Experiential Marketing Unit.
As an experienced Marketing and Brand Manager, Mr. Sipe’s multi-faceted career will come to play in leading and enriching the Bank’s Marketing and Communications efforts with in-depth expertise, top-notch creativity and an extensive breadth of value-adding networks.
Jide Sipe has a Bachelor of Science degree in Urban and Regional Planning from the University of Lagos, a Master’s degree in Business Management from the University of Portsmouth, a post Graduate Diploma in Business Administration and Management from the University of London and an Executive MBA from the Pan-Atlantic University, Lagos.
Sipe holds membership of the National Institute of Marketing of Nigeria, NIMN, and the Nigerian Institute of Public Relations, NIPR.
The bank is also making good on its mission to empower Nigerians with all the tools to take control and make the most of their finances.
The Nigerian franchise of the Pan-African financial institution is making good on its mission to empower Nigerians with all the tools to take control and make the most of their finances.
Led by seasoned Pan-African financial services expert Mr. Patrick Akinwuntan, Ecobank Nigeria has been bolstering its digital capabilities and human capital to deliver optimum value for clients and shareholders across several value chains.
It is in this line that Mr. Babajide Sipe was recently appointed to Head the Marketing and Corporate Communications department for Ecobank Nigeria.
Under Mr. Akinwuntan, who is both the Managing Director and Regional Executive for Ecobank Nigeria, the Bank has strongly positioned itself as a key stakeholder and supporter in the growth of the real sector of the Nigerian economy.
Recently, Ecobank announced that it would empower MSMEs with N100 Billion Naira, a special fund set aside for business growth and to reduce unemployment in Nigeria; and the Ecobank Female Entrepreneurship Initiative (EFEI) targeted at boosting female entrepreneurship, amongst others.
Ultimately, Ecobank’s goal is to remain the go-to bank for Pan-African trade facilitation and payments. This would mean leveraging the full value of its unrivaled Pan-African footprint covering 33 African countries to create greater market access and financing opportunities.
The Marketing and Corporate Communications department, under the leadership of Mr. Sipe thus has a huge task to position the Bank for the future. With the fine blend of experience, expertise and cutting-edge solutions, growth seems certain, if not near.