First Look At Pharrell Williams’s New South Beach Miami Hotel

NEW YORK, NEW YORK - SEPTEMBER 12: Pharrell Williams attends Rihanna's 5th Annual Diamond Ball at Cipriani Wall Street on September 12, 2019 in New York City. (Photo by Steven Ferdman/Getty Images)
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Famed producer and entrepreneur Pharrell Williams has collaborated with Groot Hospitality’s David Grutman for the first collaborative lifestyle hotel brand – the Goodtime Hotel. Located on Miami Beach’s Washington Avenue and 6th Street, the Goodtime Hotel consists of 266 rooms, including a luxurious specialty suite, and takes over nearly 100,000 square feet of space while paying homage to the Art Deco area.

a tall building in a city: The 30,000 square foot pool club is part of Strawberry Moon© Provided by Essence The 30,000 square foot pool club is part of Strawberry MoonStrawberry Moon's restaurant and pool features classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside.© Provided by Essence Strawberry Moon’s restaurant and pool features classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside.“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams in a press release. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

Every inch of the hotel - including the lobby - is "your universal passport to a good time." Can't you tell by the elephant photo, bamboo chairs, and animal printed pillows?© Provided by Essence Every inch of the hotel – including the lobby – is “your universal passport to a good time.” Can’t you tell by the elephant photo, bamboo chairs, and animal printed pillows?Check out the gallery below to get a peek at this Miami-based paradise located in the central, historic section of South Beach. To book your first stay, visit  visit www.thegoodtimehotel.com

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