First Look At Pharrell Williams’s New South Beach Miami Hotel

Famed producer and entrepreneur Pharrell Williams has collaborated with Groot Hospitality’s David Grutman for the first collaborative lifestyle hotel brand – the Goodtime Hotel. Located on Miami Beach’s Washington Avenue and 6th Street, the Goodtime Hotel consists of 266 rooms, including a luxurious specialty suite, and takes over nearly 100,000 square feet of space while paying homage to the Art Deco area.

a tall building in a city: The 30,000 square foot pool club is part of Strawberry Moon © Provided by Essence The 30,000 square foot pool club is part of Strawberry Moon Strawberry Moon's restaurant and pool features classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside. © Provided by Essence Strawberry Moon’s restaurant and pool features classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside.“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams in a press release. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

Every inch of the hotel - including the lobby - is "your universal passport to a good time." Can't you tell by the elephant photo, bamboo chairs, and animal printed pillows? © Provided by Essence Every inch of the hotel – including the lobby – is “your universal passport to a good time.” Can’t you tell by the elephant photo, bamboo chairs, and animal printed pillows?Check out the gallery below to get a peek at this Miami-based paradise located in the central, historic section of South Beach. To book your first stay, visit visit www.thegoodtimehotel.com

The pink pastel and pinstripe detailing seen throughout the hotel continues into the outdoor spaces.

First Look At Pharrell Williams’s New South Beach Miami Hotel

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