Hennessy XO Marks Its 150th Anniversary With An Outstanding Virtual Immersive Experience By Cai Guo Qiang


To celebrate a century and a half of creating and mastering the perfect blend, Hennessy XO presented a bespoke daytime fireworks event created by acclaimed artist Cai Guo-Qiang. The daytime fireworks event was the centrepiece of Hennessy X.O’s 150th Anniversary World Odyssey program and was experienced globally via live stream—a first for both Cai Guo-Qiang and the Maison.

The General Manager of Moët Hennessy Sebastian Chouen while commenting on the success of the event said:

“Celebrating Hennessy XO’s 150th anniversary embodied all that Maurice Hennessy, the creator of this iconic carafe, put into creating this blend and it has been an honour for us to collaborate with Cai Guo- Quiang. World Odyssey sought to convey the duality of this period; through the difficulties the opportunities to celebrate remain, and Hennessy will continue to be a worthy companion.”

Recent global events have reminded us of the most positive attributes of human nature – our capacity to hope, persist, and remain optimistic in trying times

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